When embarking on an Internet marketing program, research is the most valuable resource. Your competitors will have tested the market with their strategy and they will have successes and failures that you can learn from. Some of their failures might be successes for you, as your offering maybe more suitable for the target traffic.
The links that your competitors have managed to gain on the Internet will play a significant part in the Page Rank that Google has allocated to them and in turn will have an impact on their position in the SERP’s.
Affiliations that your competitors have may be giving them an advantage over your site and therefore we would explore similar affiliations or even in some cases the same affiliate program may offer the same benefits to you.
The functionality and usability of your competitor’s site will have an impact on how well they convert traffic into sales. Also how the web community see them in general or how their brand translates into the Internet. |
